“We used to send PDFs like every other installer. Now clients see the finished result from the first message — and the conversation changes immediately.”
CV
Carlos Vega
Director · VeGa Gardens
For turf installers who refuse to compete on price alone
Win more turf jobs before your competitors
even send the quote.
Turn a simple site photo into a premium visual proposal your client can understand, trust, and say yes to.
No credit card required · No installation · 5 free renders every month
<60 sec
to generate a render
2×
more jobs closed
1st
proposal in their WhatsApp
MONTHLY REVENUE
+15.100€
↑ 42% vs last month
AI render · 60 sec
Completed
1.350€ · 3 días
Javier M.
Valencia
“Sent the proposal before leaving the site.”
Installers using VisualTurf to stand out in their local market
GreenPro
TurfMaster
Benítez Jardines
CostaGreen
Álvarez
Costa Turf
ArtGrass Ibérica
Verde & Co.
01 — Why you lose
When every quote looks the same, the cheapest installer usually wins.
Your work may be better. But if your proposal looks like everyone else's, the client has no clear reason to choose you — except price.
Generic quotes with no visual context
No clear difference between you and the next installer
The client sees "just another price" and chooses the cheapest option
02 — The difference
The difference is not just your price. It is what the client sees before they decide.
When the finished result is clear, the conversation changes. The client is no longer comparing square meters — they are comparing confidence, speed, and professionalism.
What most installers send
VAT · ADDRESS
QUOTE
No. 042-2026
No. 042-2026
ITEM
M²
€/M²
TOTAL
TOTAL
€4,800.00
VALID FOR 30 DAYSSIGNATURE & STAMP
PDF quote
How you stand out
Visual proposal
· Which one would your client open first? ·
03 — How it works
From site visit to signed job — without the office detour.
01 · On-site
Take a photo of the space
Use the same photo you already take during every site visit.
YOUR TURF CATALOG · 4 PRODUCTS
02 · Your catalog
Select the turf product
Choose from your own catalog or create a new turf product on the spot.
DESCRIBE THE FINISHED LOOK
03 · Design details
Add optional design elements
Furniture, plants, lighting, edging, or decorative touches.
04 · Under 60 seconds
Generate the finished result
Create a realistic AI render of the finished installation in under 60 seconds.
05 · Visual proposal
Create the client-ready proposal
Package the render, pricing, and details into a proposal your client can review instantly.
Looks great. When can we start?
7 min ago
06 · First in their inbox
Send it before your competitors do
Share the proposal through WhatsApp while the project is still fresh in the client's mind.
04 — Same job
Same job. Same client. A completely different buying experience.
The installation may be the same. But the way the client understands it — and values it — changes completely.
05 — Speed
The first professional proposal usually sets the standard.
While other installers are still preparing a PDF, you are already following up with a proposal the client can understand.
06 — Calculator
See how much money you're leaving on the table every month.
Even one extra closed job per month can make VisualTurf pay for itself many times over.
Proposals sent per month
20
580
Average project value
4,500€
1,000€15,000€
Your current close rate
25%
5%60%
Estimate based on conservative performance assumptions. Actual results may vary.
Without VisualTurf
22.500€
Revenue / month
5
Projects closed
25%
Close rate
VISUALTURF
With VisualTurf
46.575€
Revenue / month
9
Projects closed
45%
Close rate
Extra revenue / month
+24,075€
Extra revenue / year: +288,900€
That is a 35.933% estimated ROI on the Starter plan
07 — First impression
You never get a second chance to make a premium first impression.
For a €5,000 installation at their home or business, clients do not want to take risks. They choose the installer who earns trust from the very first message.
Looks professional
They responded fast
They care about details
I trust this installer
MARÍA R. · 2 MIN AGO
“Perfect — let's do it with you.”
TÚ
When your proposal is fast, clear, and well-crafted, clients assume your installation will be too.
EL COMPETIDOR
When your competitor's proposal is slow, generic, or hard to understand, that impression carries over to their work.
Your work starts being judged before the first square meter of turf is installed.
08 — Where you work
Built for the places where turf installers actually work.
On-site, in the van, or over coffee after a visit. Create the render, prepare the proposal, and follow up without going back to the office.
On-site9:30
In the van13:15
On-site9:30
In the van13:15
Over coffee17:45
09 — Sales command center
Your sales pipeline, finally organized.
Stop digging through WhatsApp chats, phone notes, photos, and paperwork. Keep every client, project, turf product, proposal, status, and internal note in one place.
- Organized clients and projects
- Your turf catalog, always at hand
- Proposal status and tracking
- Full history and internal notes
PROPOSAL #042 · SENT
Viewed 7 min ago
A
Anna
NOTES · HISTORY
- Wants premium turf
- Comparing with another company
- Worried about the edges
10 — When you grow
As your business grows, your sales process needs to stay clear.
Know who each client is, what was discussed, which proposal was sent, and what still needs to be closed.
Team with roles
Give each rep their own clients, permissions, and proposal activity.
Custom domain
Send proposal links from your own domain, so the entire experience feels like your brand.
100% your branding
Add your logo, colors, and signature to every proposal and render.
Watermark on renders
Embed your logo into every render with configurable position and opacity.
Meta Pixel + Google Analytics
Track proposal visits and retarget your hottest leads after they view the offer.
Multi-language proposals
Create proposals in Spanish, English, and Italian so you can close foreign clients without friction.
11 — Integrations
Connect VisualTurf to the tools your business already uses.
Use the REST API, webhooks, and native MCP server to keep your clients, proposals, and follow-ups in sync with the systems you already use.
HubSpot
Pipedrive
Zoho
Salesforce
Notion
Mailchimp
ActiveCampaign
WhatsApp
Instagram
Facebook
LinkedIn
TikTok
Gmail
Sheets
Calendar
Slack
Claude
ChatGPT
12 — From installers using VisualTurf
They stopped selling only on price.
“We raised our prices and still started closing more jobs. Once clients see the finished result, the conversation stops being only about price.”
LB
Laura Benítez
Director · Benítez Gardens
“Clients understand the project faster when they can see their own space transformed. That makes follow-up easier and closing much more natural.”
JM
Javier Molina
Founder · GreenPro Levante
13 — Pricing
Close one extra job, and VisualTurf can pay for itself.
Start turning more site visits into visual proposals, follow-ups, and won projects.
Free
Test VisualTurf with your own projects
0€/mo
Start free- 5 renders / month
- Unlimited clients and projects
- Your own turf catalog
- Render gallery
- VisualTurf watermark
Most chosen
Starter
For installers who want to win more jobs
67€/mo
Choose Starter- 60 renders / month
- No VisualTurf watermark
- Dynamic visual proposals
- Your branding everywhere
- PDF export
- Turf catalogs preloaded
- Priority support
Pro
For teams ready to scale their sales process
97€/mo
Choose Pro- 120 renders / month
- Everything in Starter
- Unlimited team members and roles
- Per-rep attribution
- Meta Pixel + Google Analytics
- Custom domain
- Connected to your tools (CRM, email, WhatsApp)
- Your AI copilot connected (Claude, ChatGPT)
- Dedicated support
Top-up packs · never expire
Buy extra renders whenever you need them.
Pack S
10 renders
€15
€1.50/render
Pack M
25 renders
€20
€0.80/render
Pack L
50 renders
€35
€0.70/render
No credit card required to start · Cancel anytime · 5 free renders every month
14 — FAQ
Questions turf installers usually ask.
When clients see the finished result clearly, price stops being the only conversation.
Start sending proposals that make your work easier to understand, trust, and approve.
No credit card required · No commitment · Cancel anytime